Build 35-40% margins and real customer loyalty with custom metalworking fluids that carry your name and solve problems the big brands can’t.
You already know where this market is heading. Every distributor is selling the same brands, competing on the same pricing, and watching margins get smaller every year.
Customers call three distributors. Lowest quote wins. Every year, the math gets worse.
Customers call three distributors. Lowest quote wins. Every year, the math gets worse.
vs 15-20% on national brands
on fluids nobody else carries
they stay for results, not price
$800K fluid sales. 18% margins. Losing accounts to direct purchasing programs every quarter.
“We stopped competing on price the day we launched our own fluid line. Our customers don’t call anyone else anymore.”
Regional Oil Distributor — Midwest, Year 3 Partner
60-90 min
Your toughest customer
One drum at a time
This calculator shows just one of the ways reducing the complexity of your portfolio by adding a brand can strengthen the value of your business.
